Virtual is the NEW Reality in MedTech

WHAT DO WE DO NOW? That is the question everyone is asking in MedTech circles. Within the past week we have witnessed the majority of healthcare facilities restrict the access ...
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MedTech Uncertainty Manifesto

Uncertainty and mystery are energies of life. Don't let them scare you unduly, for they keep boredom at bay and spark creativity - R.I. Fitzhenry Uncertainty (noun) ...
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A New Perspective on Med-Tech Marketing

Has the ground below us shifted once again? Thanks to the turbulent nature of health care, Med-Tech sales and marketing initiatives require agility, which can only occur when ...
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The Easiest Way to Achieve Year End Growth Objectives

Going into the 4th quarter, med-tech teams are hustling to meet or beat sales objectives. If the pipeline is drained and marketing dollars are depleted, here's another strategy ...
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MILLENIALS: CHANGING THE LANDSCAPE OF HEALTHCARE

Millennials are changing the landscape of healthcare. Millennial nurses are working at a faster pace, seeking work-life balance and the desire and efforts advance their ...
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Incorporating The Human Element into Med-Tech Sales & Marketing

Artificial Intelligence, Automation, Cloud-Based Solutions: All are buzzwords in Medtech. But consistently, reports show the value of the human element in healthcare, which ...
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Augmented Reality in Healthcare

Proper use of medical devices in healthcare is directly linked to product effectiveness, favorable patient outcomes and a safe healthcare environment.  A well-developed medical ...
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The Free Agency Era of Healthcare

To many of us in the healthcare industry, there is a not-so-hidden season that falls between the actual changing of seasons from February to June – conference season! 
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4 Med-tech Marketing Strategies That Move The Needle

The healthcare industry is rapidly evolving and the pressure is on to find new ways to stay competitive. Historically, enterprise level healthcare providers have had the edge, ...
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5 Ways to Improve your E-Learning Solution

Frustrated with your E-Learning Results? According to Forbes, 84% of global executives rank e-learning as important or very important and the market for e-learning is expected ...
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