TCX- Blog | MedTech

A New Perspective on Med-Tech Marketing

By: Skender Daerti on 01/09/19 10:21

Has the ground below us shifted once again? Thanks to the turbulent nature of health care, Med-Tech sales and marketing initiatives require agility, which can only occur when ...

The Easiest Way to Achieve Year End Growth Objectives

By: Skender Daerti on 10/22/18 8:35

Going into the 4th quarter, med-tech teams are hustling to meet or beat sales objectives. If the pipeline is drained and marketing dollars are depleted, here's another strategy ...

MILLENIALS: CHANGING THE LANDSCAPE OF HEALTHCARE

By: Colleen Patterson on 10/11/18 16:46

Millennials are changing the landscape of healthcare. Millennial nurses are working at a faster pace, seeking work-life balance and the desire and efforts advance their ...

Incorporating The Human Element into Med-Tech Sales & Marketing

By: Skender Daerti on 09/10/18 6:00

Artificial Intelligence, Automation, Cloud-Based Solutions: All are buzzwords in Medtech. But consistently, reports show the value of the human element in healthcare, which ...

Augmented Reality in Healthcare

By: Michael Anstett on 07/31/18 9:06

Proper use of medical devices in healthcare is directly linked to product effectiveness, favorable patient outcomes and a safe healthcare environment. A well-developed medical ...

The Free Agency Era of Healthcare

By: Skender Daerti on 07/26/18 13:17

To many of us in the healthcare industry, there is a not-so-hidden season that falls between the actual changing of seasons from February to June – conference season!

4 Med-tech Marketing Strategies That Move The Needle

By: Skender Daerti on 07/25/18 8:51

The healthcare industry is rapidly evolving and the pressure is on to find new ways to stay competitive. Historically, enterprise level healthcare providers have had the edge, ...

5 Ways to Improve your E-Learning Solution

By: Skender Daerti on 07/24/18 7:58

Frustrated with your E-Learning Results? According to Forbes, 84% of global executives rank e-learning as important or very important and the market for e-learning is expected ...

MEDTECH SALES IS A TEAM SPORT

By: Skender Daerti on 07/10/18 12:04

It Takes a Team to Excel in MedTech Sales Remember the days when medtech sales seemed so much simpler from a vendor perspective? The times when an organization could thrive ...

Better Mouse Trap

By: Michael Anstett on 06/06/18 15:30

Providing clinical knowledge and expert skills during medical device research and development is a critical dynamic The Clinician Exchange (TCX) provides to our med-tech ...

The Clinician Exchange Blog