A Proven Customer Engagement Strategy for Medtech

How do you keep customers engaged in a digital world where information overload minimizes the impact of traditional marketing?
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Augmented Reality in Healthcare

Proper use of medical devices in healthcare is directly linked to product effectiveness, favorable patient outcomes and a safe healthcare environment.  A well-developed medical ...
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The Free Agency Era of Healthcare

To many of us in the healthcare industry, there is a not-so-hidden season that falls between the actual changing of seasons from February to June – conference season! 
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4 Med-tech Marketing Strategies That Move The Needle

The healthcare industry is rapidly evolving and the pressure is on to find new ways to stay competitive. Historically, enterprise level healthcare providers have had the edge, ...
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5 Ways to Improve your E-Learning Solution

Frustrated with your E-Learning Results? According to Forbes, 84% of global executives rank e-learning as important or very important and the market for e-learning is expected ...
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Forbes: Nurse Practitioner Demand Surges As Insurers Push Retail Care

Bruce Japsen: Forbes Contributor  
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MEDTECH SALES IS A TEAM SPORT

It Takes a Team to Excel in MedTech Sales Remember the days when medtech sales seemed so much simpler from a vendor perspective?  The times when an organization could thrive ...
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Fighting a Silent Epidemic: Clinician Burnout

Alleviating Burnout Among Physicians & Clinicians She will never forget that decision or that patient. In an anonymous TED podcast, a physician recounted the day burnout got ...
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The Nurse Entrepreneur

What it does it mean to be a Nurse Entrepreneur Nurses represent approximately 80% of the healthcare workforce. You will find nurses in nearly every modality, acuity, and ...
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